Tikvat Israel Congregation

A Friendly, Participatory, Egalitarian Conservative Synagogue in Rockville, MD

Strategic Communications

Purpose: This committee raises the visibility of Tikvat Israel in the broader Jewish community. It works with other committees to provide advance publicity for specific events (e.g., cantor’s concert, scholar’s weekend speakers). It also assists the Membership Committee in its recruitment efforts. The committee oversees electronic communication, through the synagogue’s website and social media. The committee is responsible for the publication of the bimonthly Bulletin.

Activities (past and present): This committee has developed a set of publicity procedures for use by individuals or other committees. It also has created and reproduced a four-page membership recruitment brochure that now is used to respond to requests for information by prospective members. The committee just completed a major upgrade to the look and content of the TI website (the results of which are what you see!).

Seeking new members: Anyone with an interest in communications, social media, promotion and marketing. The committee seeks individuals who have some skills or experiences in:

  • public relations
  • publications
  • social media
  • advertising
  • marketing
  • publicity
  • photography
  • graphics and design
  • websites

Contact: Jay P. Goldman